The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

Alex Lowy, Phil Hood

Anno: 2004
Rilegatura: Paperback / softback
Pagine: 352 p.
Testo in English
Dimensioni: 235 x 193 mm
Peso: 650 gr.
  • EAN: 9781118008799
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Descrizione
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.