Public Relations: The Profession and the Practice (Int'l Ed)

Dan L. Lattimore, Otis W. Baskin, Suzette T. Heiman

Anno: 2011
Rilegatura: Paperback
Pagine: 448 p.
Testo in English
Dimensioni: 256 x 203 mm
Peso: 1 gr.
  • EAN: 9780071310727
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Descrizione
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.