Retail Marketing Management: The 5 Es of Retailing

Dhruv Grewal

Anno: 2019
Rilegatura: Hardback
Pagine: 200 p.
Testo in English
Dimensioni: 242 x 170 mm
Peso: 560 gr.
  • EAN: 9781526446848
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Descrizione
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.