Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing - Tim Hughes,Adam Gray,Hugo Whicher - cover

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing

Tim Hughes, Adam Gray, Hugo Whicher

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Editore: Kogan Page Ltd
Anno: 2018
Rilegatura: Paperback / softback
Pagine: 248 p.
Testo in English
Dimensioni: 233 x 157 mm
Peso: 380 gr.
  • EAN: 9780749483586

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Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
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