Strategic Management: Concepts: International Edition

Mason Carpenter, Gerry Sanders

Anno: 2008
Rilegatura: Paperback
Pagine: 512 p.
Testo in English
Dimensioni: 255 x 201 mm
Peso: 820 gr.
  • EAN: 9780135044438
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Descrizione
KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS: Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.