Strategic Management

H. Igor Ansoff

Anno: 2007
Rilegatura: Hardback
Pagine: 251 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 465 gr.
  • EAN: 9780230525481
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Descrizione

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.