Summary: Brand-Leadership

Summary: Brand-Leadership

BusinessNews Publishing

0 recensioni
Con la tua recensione raccogli punti Premium
pagabile con 18App pagabile con Carta del Docente
Articolo acquistabile con 18App e Carta del Docente
Formato: EPUB
Testo in en
Cloud: Scopri di più
Compatibilità: Tutti i dispositivi (eccetto Kindle) Scopri di più
Dimensioni: 1,49 MB
  • EAN: 9782806239914

€ 4,99

Punti Premium: 5

Venduto e spedito da IBS

EBOOK INGLESE
Aggiungi al carrello
spinner
Fai un regalo
spinner

non è possibile acquistare ebook su dispositivi Apple. Puoi comunque aggiungerli alla wishlist

Gaia la libraia

Gaia la libraia Vuoi ricevere un'email sui tuoi prodotti preferiti? Chiedi a Gaia, la tua assistente personale

The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".

This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm is emerging in which achieving brand leadership is becoming more important than simply building brand equity. In fact, the paradigm for brand building is evolving from the tactical and reactive approach of traditional brand management to the much more strategic and visionary brand leadership approach. 

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your business knowledge 

To learn more, read "Brand-Leadership" and discover how to overcome and address the challenges brought by today’s new brand paradigm.
Gaia la libraia

Gaia la libraia Vuoi ricevere un'email sui tuoi prodotti preferiti? Chiedi a Gaia, la tua assistente personale

Note legali