Summary: The Future of Competition
Punti Premium: 5
Venduto e spedito da IBS
Gaia la libraia Vuoi ricevere un'email sui tuoi prodotti preferiti? Chiedi a Gaia, la tua assistente personale
This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.