Summary: Small Message Big Impact
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This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.