Surfing the Global Tide: Automotive Giants and How to Survive Them

Michael S. Wynn-Williams

Anno: 2009
Rilegatura: Hardback
Pagine: 271 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 583 gr.
  • EAN: 9780230579248
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Descrizione

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.