Anno: 2001
Rilegatura: Paperback / softback
Pagine: 408 p.
Testo in English
Dimensioni: 197 x 141 mm
Peso: 370 gr.
  • EAN: 9780060934484
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Descrizione
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.