The concept of the individual and his/her motivations is a bedrock of philosophy. All strands of thought at heart come down to a particular theory of the individual. Economics, though, is guilty of taking this hugely important concept without questioning how we theorise it. This superb book remedies this oversight. The new approach put forward by Davis is to pay more attention to what moral philosophy may offer us in the study of personal identity, self consciousness and will. This crosses the traditional boundaries of economics and will shed new light on the distinction between positive and normative analysis in economics. With both heterodox and orthodox economics receiving a thorough analysis from Davis, this book is at once inclusive and revealing.