This is Service Design Thinking.: Basics - Tools - Cases

Marc Stickdorn, Jakob Schneider

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Anno: 2014
Rilegatura: Paperback / softback
Pagine: 380 p.
Testo in English
Dimensioni: 230 x 175 mm
Peso: 950 gr.
  • EAN: 9789063692797

10° nella classifica Bestseller di IBS Libri in Inglese Business, Economics & Law - Business, Economics - Management - Management

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This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
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