Understanding Cognitive Biases

di William Rands (Autore)

Valeria Rama LLC, 2025

Cognitive biases are systematic errors in thinking that emerge from the brain's reliance on mental shortcuts, known as heuristics. These shortcuts evolved as survival mechanisms, enabling humans to process information quickly and make rapid decisions in complex environments. While they often lead to effective solutions, they can also result in flawed judgments and irrational behaviors. The roots of cognitive biases lie in evolutionary psychology. Early humans faced threats that demanded swift reactions rather than precise analysis. For example, assuming rustling leaves meant a predator ensured survival, even if it was a false alarm. These heuristics prioritized speed over accuracy, a trade-off that remains hardwired in the human brain. Although modern challenges are less about survival, the same mental processes continue to influence decisions in ways that can lead to errors. Heuristics function by simplifying complex information, but they often sacrifice accuracy. A common example is the availability heuristic, where people judge the likelihood of an event based on how easily they can recall similar instances. This explains why individuals overestimate rare but memorable events, like plane crashes, while underestimating more probable risks, such as car accidents. Similarly, anchoring bias causes people to rely heavily on the first piece of information they encounter, which can skew judgments even when that information is irrelevant.

• Autore: William Rands
• Durata in (hh:mm:ss): 02:53:41
• Anno edizione: 2025
• Editore: Valeria Rama LLC
• Lingua: Inglese
• EAN: 9798347731022