Understanding the Older Consumer: The Grey Market

Barrie Gunter

Anno: 1998
Rilegatura: Paperback / softback
Pagine: 192 p.
Testo in English
Dimensioni: 235 x 159 mm
Peso: 454 gr.
  • EAN: 9780415186445
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 30,59

€ 32,54

Risparmi € 1,95 (6%)

Venduto e spedito da IBS

31 punti Premium

Disponibile in 10 gg

Quantità:
Descrizione
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.