Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Evelyne Resnick

Anno: 2008
Rilegatura: Hardback
Pagine: 184 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 460 gr.
  • EAN: 9780230554030
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Descrizione

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.