Writing Effectively in Print and on the Web: A Practical Guide for Librarians

The written word is our primary tool for communication - with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: *Define your audience and your primary messages *Simplify your writing so that it is succinct and understandable *Structure your written content so that it is most usable and accessible to your audience *Approach different forms of writing in a way that is most effective to getting your message across *Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.