Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments

di Daniel Bartel (Autore)

GRIN Verlag, 2011

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM’s efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO’s the success of new market entry with modern technology might seems less predictable . In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany’s cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

• Autore: Daniel Bartel
• Anno edizione: 2011
• Editore: GRIN Verlag
• Formato: EPUB2 con Adobe DRM
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9783640824649