Anthro-Vision

di Gillian Tett (Autore)

Cornerstone Digital, 2021

The Times and Financial Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour: anthro-vision. __ One of the World's Top 50 Thinkers - Prospect 'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' Books of the Year, The Times 'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' Tim Harford 'A terrific piece of work.' Thomas Friedman 'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' Melinda Gates 'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato 'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' Niall Ferguson 'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' Financial Times __ One of the World's Top 50 Thinkers - Prospect 'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' MARIANA MAZZUCATO 'A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave.' MERVYN KING 'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' NIALL FERGUSON 'Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of today's most pressing global challenges.' STEPHANIE FLANDERS 'In an age obsessed with hard science, it's becoming painfully obvious that the so-called "soft" subjects - social sciences and the humanities - have the power to reveal what otherwise remains obscure. One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' MARGARET HEFFERNAN, Financial Times

• Autore: Gillian Tett
• Anno edizione: 2021
• Editore: Cornerstone Digital
• Formato: EPUB3 con Adobe DRM
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781473578227

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