Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Joseph R. Dominick, Barry L. Sherman, Fritz Messere

Anno: 1999
Rilegatura: Paperback
Pagine: 532 p.
Testo in English
Dimensioni: 251 x 200 mm
Peso: 635 gr.
  • EAN: 9780072904413
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Descrizione
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the excitement of the industry; to provide a survey of the industry; and presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.