Consumer Experience and Decision-Making in the Metaverse

Theodore Tarnanidis (Curatore)

IGI Global, 2024

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways. By delving into the metaverse's impact on consumer decision-making and marketing, Consumer Experience and Decision-Making in the Metaverse guides businesses looking to stay ahead of the curve. It empowers academics, professionals, and researchers to understand the future of marketing and consumer science, offering practical insights and strategies for success in an increasingly digital world.

• Curatore: Theodore Tarnanidis
• Editore: IGI Global
• Collana: Advances in Marketing, Customer Relationship Management, and E-Services
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 314 p.
• Dimensioni: 254 x 178 mm
• EAN: 9798369349069

Testo in English