Contemporary Strategic Marketing

Ross Brennan, Paul Baines, Paul Garneau

Anno: 2007
Rilegatura: Paperback / softback
Pagine: 488 p.
Testo in English
Dimensioni: 246 x 189 mm
Peso: 946 gr.
  • EAN: 9780230507203
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Descrizione

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/