E-Commerce Management

di Zinovy Radovilsky (Autore)

Cognella, Inc, 2009

In the modern global business environment, e-commerce shakes the foundation of most industries, leads to entirely new kinds of businesses, and directly affects both our careers and the way we live. One of the most significant changes is in the manner companies conduct business, especially in how they manage their resources, connect and communicate with customers, negotiate and outsource from suppliers. The main goal of E-Commerce Management is to explain in a systematic way managerial aspects of e-commerce, and demonstrate its value-added capabilities. Radovilsky offers a detailed description and analysis of e-commerce business models including their components, classification, and performance results. The book presents managerial aspects of various up-to-date e-commerce applications including demand- and supply-side e-commerce, collaborative and mobile commerce, electronic payments and services. It also provides a methodology and practical examples of selecting and implementing e-commerce business models and associated online applications. Finally, the book emphasizes managerial aspects of enterprise resources planning (ERP) systems.

• Autore: Zinovy Radovilsky
• Editore: Cognella, Inc
• Anno: 2009
• Rilegatura: Paperback / softback
• Pagine: 268 p.
• Dimensioni: 229 x 152 mm
• Peso: 525 gr.
• EAN: 9781934269619

Testo in English