Electronic Commerce: A Manager's Guide

Ravi Kalakota, Andrew B. Whinston

Anno: 1996
Rilegatura: Paperback / softback
Pagine: 448 p.
Testo in English
Dimensioni: 160 x 235 mm
Peso: 587 gr.
  • EAN: 9780201880670
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Descrizione
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001