Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

Palgrave Macmillan, 2026

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

• Curatore: Emelia Amoako Asiedu, Robert Ebo Hinson, Richard Kofi Asravor, George Oppong Ampong
• Anno edizione: 2026
• Editore: Palgrave Macmillan
• Formato: EPUB3 con Adobe DRM
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9783032141743