From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

di Gordon Bethune (Autore)

John Wiley & Sons Inc, 1999

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

• Autore: Gordon Bethune
• Editore: John Wiley & Sons Inc
• Anno: 1999
• Rilegatura: Paperback / softback
• Pagine: 304 p.
• Dimensioni: 228 x 152 mm
• Peso: 361 gr.
• EAN: 9780471356523

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