Marketing 2016

di O. C. Ferrell (Autore)

William Pride (Autore)

Cengage Learning, Inc, 2015

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

• Autore: O. C. Ferrell, William Pride
• Editore: Cengage Learning, Inc
• Anno: 2015
• Rilegatura: Paperback / softback
• Pagine: 720 p.
• Dimensioni: 277 x 217 mm
• Peso: 1497 gr.
• EAN: 9781285858340

Testo in English