Anno: 2003
Rilegatura: Mixed media product
Pagine: 736 p.
Testo in English
Dimensioni: 276 x 213 mm
Peso: 1524 gr.
  • EAN: 9780072553727
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Descrizione

"Marketing, 13/e", by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package, and an interactive web page.