Marketing and Resource Management for Green Transitions in Economies

Jean-Vasile Andrei (Curatore)

Mile Vasic (Curatore)

IGI Global, 2024

The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market. Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. It offers strategic insights into how to adapt to changing market conditions, manage resources more efficiently, and implement innovative solutions to environmental challenges. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management. By offering practical guidance and strategic insights, Marketing and Resource Management for Green Transitions in Economies aims to inform and influence current and future practices in business and governance, ultimately contributing to a more sustainable and resilient global economy.

• Curatore: Jean-Vasile Andrei, Mile Vasic
• Editore: IGI Global
• Collana: Advances in Marketing, Customer Relationship Management, and E-Services
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 403 p.
• Dimensioni: 254 x 178 mm
• EAN: 9798369349960

Testo in English