ONE AND DONE

di Christopher L Penn (Autore)

Christopher L Penn, 2026

You already paid for the lead. You got in the door. The homeowner raised their hand. Then the deal died at the kitchen table — and you drove home wondering what went wrong. It was not the lead. It was not the price. It was the hour between the doorbell and the signature that nobody ever taught you to run. One and Done is the 10-step in-home sales system that gives home-improvement contractors the exact process, scripts, and coaching framework to close more jobs from the appointments already on the calendar — without buying more leads, hiring more reps, or guessing at what went wrong. The system covers everything: From the five-minute driveway prep ritual that sets the tone before you knock, to the discovery questions that uncover why a homeowner actually needs to act today, to the objection scripts that resolve "I need to think about it" before it has a chance to form. Every step is written for the rep sitting in a truck at 5 PM, the sales manager running Monday morning meetings, and the owner who is done coaching from memory and opinion. What you will find inside: A 10-step one-call close process mapped to six scoreable sales pillars. Trade-specific scripts and field examples for roofing, windows, HVAC, bath remodel, and solar. The money math chapter that shows exactly how much revenue is leaking from the leads you are already paying for — and how to recover it one pillar at a time. A 30-day installation playbook for owners and managers. Full objection-handling scripts for every common objection in home improvement sales. The complete field checklist, glossary, and coaching scorecard. Built on 20-plus years at the kitchen table. Every story in this book is real. Every script was forged on actual appointments. The author is not a celebrity sales trainer — he is a contractor who built a system from every deal he won and every deal he lost, and then built RepVise AI to measure whether that system was actually being run. The result: Contractors who install this process stop guessing where revenue is leaking and start recovering it — one call at a time, from the leads they already paid for.

• Autore: Christopher L Penn
• Anno edizione: 2026
• Editore: Christopher L Penn
• Formato: EPUB2 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798235143197