Perspectives on Public Relations Research

Danny Moss, Dejan Vercic, Gary Warnaby

Anno: 1999
Rilegatura: Hardback
Pagine: 288 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 431 gr.
  • EAN: 9780415217675
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Descrizione
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.