Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

Danilo Zatta (Curatore)

Maciej Kraus (Curatore)

Taylor & Francis Ltd, 2024

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions. The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

• Curatore: Danilo Zatta, Maciej Kraus
• Editore: Taylor & Francis Ltd
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 230 p.
• Dimensioni: 234 x 156 mm
• Peso: 460 gr.
• EAN: 9781032869681

Testo in English