Teaching Content Management in Technical and Professional Communication

Tracy Bridgeford (Curatore)

Taylor & Francis Ltd, 2020

This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

• Curatore: Tracy Bridgeford
• Editore: Taylor & Francis Ltd
• Collana: ATTW Series in Technical and Professional Communication
• Anno: 2020
• Rilegatura: Paperback / softback
• Pagine: 236 p.
• Dimensioni: 229 x 152 mm
• Peso: 349 gr.
• EAN: 9780367181260

Testo in English