Technopreneurship in Small Businesses for Sustainability

Ahmad Rafiki (Curatore)

Baker Ahmad Abdullah Alserhan (Curatore)

IGI Global, 2024

In today's rapidly evolving business landscape, small businesses face numerous challenges in staying competitive and sustainable. Limited resources, intense competition, and changing consumer demands create a complex environment where innovation and adaptability are paramount. Many small business owners need help to leverage technology effectively, hindering their ability to streamline operations, reach new markets, and achieve long-term growth. Additionally, businesses need to adopt sustainable practices, both for ethical reasons and to meet the increasing demands of environmentally-conscious consumers. Technopreneurship in Small Businesses for Sustainability offers a comprehensive solution to these challenges by focusing on the intersection of technology, entrepreneurship, and sustainability. This book provides practical insights, strategies, and frameworks that small business owners and managers can use to thrive in today's dynamic environment. It explores how technology can be leveraged to improve business performance, enhance customer engagement, and drive innovation, ultimately leading to greater sustainability and competitiveness. Through real-world case studies, innovative business models, and actionable strategies, this book equips readers with the knowledge and tools needed to harness the power of technopreneurship for sustainable growth. Whether you're a small business owner looking to enhance your digital presence, an academician researching the latest trends in entrepreneurship, or a policymaker seeking to promote sustainable business practices, this book offers valuable insights and practical guidance. Join us on a journey to explore the transformative potential of technopreneurship and discover how small businesses can thrive in the digital age while creating a more sustainable future for all.

• Curatore: Ahmad Rafiki, Baker Ahmad Abdullah Alserhan
• Editore: IGI Global
• Collana: Advances in Human Resources Management and Organizational Development
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 379 p.
• Dimensioni: 254 x 178 mm
• EAN: 9798369350737

Testo in English