The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Sandrina Teixeira (Curatore)

Jorge Remondes (Curatore)

IGI Global, 2023

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. The book also addresses the pressing need for visibility and knowledge sharing in the realm of AI-driven digital marketing. Targeting a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

• Curatore: Sandrina Teixeira, Jorge Remondes
• Editore: IGI Global
• Anno: 2023
• Rilegatura: Paperback / softback
• Pagine: 330 p.
• Dimensioni: 279 x 216 mm
• EAN: 9781668493250

Testo in English