YouTubers

di Chris Stokel-Walker (Autore)

Eric Meyers (Narratore)

Canbury Press Ltd, 2019

In YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars, author Chris Stokel-Walker delves into the world of YouTube influencers and the impact they have had on entertainment and media. Focusing on the rise of YouTubers as a new breed of celebrities, Stokel-Walker explores the evolution of the platform from a simple video-sharing site to a powerhouse of influence and creativity. Through in-depth interviews and research, Stokel-Walker uncovers the secrets behind the success of some of the biggest names in the YouTube community, from beauty gurus to gamers to vloggers. He examines the strategies they use to build their audiences, engage with fans, and monetize their content, shedding light on the inner workings of this rapidly growing industry. YouTubers is a fascinating look at the changing landscape of entertainment in the digital age, where anyone with a camera and an internet connection can become a star. Whether you're a fan of YouTube culture or simply curious about the future of media, this audiobook offers valuable insights into the world of online influencers and the impact they are having on our society. Bloggers started to create engaging, fast-cut videos that capitalised on the intimate relationship between creator and user – a 'parasocial' relationship stronger than the bond between TV presenter and viewer. By ceaselessly urging their followers to tap the like, comment and subscribe buttons, these creators helped YouTube's rise to global domination. YouTubers speaks to YouTube stars KSI, Hank and John Green and delves into the lives of child star MattyB, the training camp for aspiring teenage bloggers, the YouTube stunts that go wrong and the increasing efforts of creators to earn money from Patreon. And it tackles the platform's Muslim extremism, red-pilling, and its content guidelines and censorship. YouTubers asks how YouTube can take on the threat from other big platforms such as Instagram and Facebook. In short, YouTubers tells the riveting story of the exponential growth of YouTube from single home video to global tech phenomenon. It is the best and only book you need to read on YouTube. Extract Introduction One spring afternoon Casey Neistat uploaded a video lasting five minutes and twenty-two seconds to YouTube. In the style of so many YouTubers, he looked straight into the camera and aired his opinion on a matter of importance. As the elder statesman on the platform, Neistat's words carry weight. He can make or break products and careers — and this video was no different. Seconds after he uploaded his video to YouTube via his superfast broadband at his creative headquarters in New York, it was available worldwide to four billion people: everyone on Earth with an internet connection. Millions of Neistat's subscribers instantly received a notification telling them that one of YouTube's most influential stars was again speaking directly to them. Across the world in apartment blocks, restaurants, bedrooms and bathrooms, phones pinged, buzzed and beeped. Hundreds of thousands of people... Start listening!

• Autore: Chris Stokel-Walker
• Narratore: Eric Meyers
• Durata in (hh:mm:ss): 08:02:19
• Anno edizione: 2019
• Editore: Canbury Press Ltd
• EAN: 9781912454372

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