Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series

Gwyneth J. Lister

Anno: 2001
Rilegatura: Paperback / softback
Pagine: 112 p.
Testo in English
Dimensioni: 277 x 210 mm
Peso: 296 gr.
  • EAN: 9780787955298
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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.