Dynamic Strategic Thinking for Improved Competitiveness and Performance

Georgette Andraz (Curatore)

Helder Carrasqueira (Curatore)

IGI Global, 2020

Competition in today's global economy has become more complex due to the adoption of digitization and advanced methods of performance. Firms are compelled to adapt to new challenges that are altering the economic scope while maintaining a competitive edge. Empirical research is needed that highlights innovative and dynamic strategies that will allow corporations to maintain a level of sustainability and remain competitive in the global market. Dynamic Strategic Thinking for Improved Competitiveness and Performance provides emerging research exploring the innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization. Featuring coverage on a broad range of topics such as digital business, social media, and human capital, this book is ideally designed for researchers, policymakers, managers, practitioners, executives, government officials, students, and academicians seeking research on modern strategic performance methods for improving corporate sustainability and competitiveness.

• Curatore: Georgette Andraz, Helder Carrasqueira
• Editore: IGI Global
• Anno: 2020
• Rilegatura: Paperback / softback
• Pagine: 346 p.
• Dimensioni: 254 x 178 mm
• EAN: 9781799852346

Testo in English