The Ernst & Young Business Plan Guide

di Brian R. Ford (Autore)

Jay M. Bornstein (Autore)

Patrick T. Pruitt (Autore)

John Wiley & Sons Inc, 2007

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running. Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal. Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success. * Advice on how to write and develop business plans * A realistic sample plan * All new sections on funding and financing methodswith provisions for restructuring and bankruptcy * Tips for tailoring plans to the decision makers

• Autore: Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt
• Editore: John Wiley & Sons Inc
• Anno: 2007
• Rilegatura: Paperback / softback
• Pagine: 256 p.
• Dimensioni: 231 x 152 mm
• Peso: 318 gr.
• EAN: 9780470112694

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