Manufacturing Operations Strategy: Texts and Cases

Terry Hill, Alex Hill

Anno: 2009
Rilegatura: Paperback / softback
Pagine: 520 p.
Testo in English
Dimensioni: 246 x 189 mm
Peso: 1067 gr.
  • EAN: 9780230520912
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Descrizione

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.