Strategic Business Communication: Principles, Practices, and Professional Applications

di Dr Akash Varshney (Autore)

Dr Ankur Aggarwal (Autore)

Pushpanjali Gupta (Autore)

Wissira Research Lab, 2026

In today's dynamic and globally interconnected business environment, communication has emerged as a critical managerial competency rather than a supporting function. Organizations increasingly recognize that success depends not only on technical expertise or strategic planning, but also on the ability of individuals and teams to communicate ideas clearly, persuasively, and ethically across diverse professional contexts. Strategic Business Communication: Principles, Practices, and Professional Applications has been designed to address the evolving communication needs of students, professionals, and aspiring managers. The book integrates foundational communication theories with practical applications relevant to modern organizations. It reflects contemporary developments such as digital communication platforms, virtual collaboration, professional presentations, structured business writing, and data-driven reporting practices. Equal emphasis is placed on traditional communication skills and emerging technologies to ensure holistic competency development. This book is intended to serve as a comprehensive textbook for undergraduate and postgraduate courses in business administration, commerce, management, engineering, and related disciplines. It may also be used as a reference guide for working professionals seeking to enhance their communication effectiveness.

• Autore: Dr Akash Varshney, Dr Ankur Aggarwal, Pushpanjali Gupta
• Anno edizione: 2026
• Editore: Wissira Research Lab
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798233815195