WINNING CORPORATE REPUTATION STRATEGIES:

Mark Chong, Jin Montesano

Anno: 2012
Rilegatura: Paperback / softback
Pagine: 200 p.
Testo in English
Dimensioni: 230 x 155 mm
  • EAN: 9780071327039
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OVERVIEW As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down-or even derail-corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability. Winning Corporate Reputation Strategies: Lessons from Asia Pacific is the first book to examine and highlight effective Corporate Public Affairs strategies that have played a key role in addressing business issues in this dynamic and fast-changing region. Comprising seven succinct case studies-as well as two essays that shed light on the unique Corporate Public Affairs landscape in the continent's two most important economies, China and India, respectively-this thought-provoking compendium features contributions by senior practitioners and academics living and working in Asia Pacific. Drawing upon their years of expertise and in-depth knowledge and understanding of the region, they offer diverse perspectives and practical insights into the challenges facing global corporations, winning strategies for tackling them, and the role that Corporate Public Affairs teams play in the business of reputation management.