80/20 Marketer, The

di Bill Canady (Autore)

Eighty20 Publishing, 2026

This audiobook is narrated by a digital voice. You signed the marketing budget. What did it buy? Every company that sells to other businesses can tell you how many leads it got last year. Almost none can tell you what they were worth. Most of what it will sell this year goes to customers who have bought from it before, and that’s where its marketing almost never looks. Bill Canady gives chief executives a marketing method built on one number, Fort margin: the margin earned from the few customers who make the company its money, old and new. Then come nine steps in three stages, drawn from three decades of running industrial and distribution businesses: aim small, say one thing, spend where it pays. At the book’s invented case company, marketing spending fell from $1.40 million to $1.13 million in a year, and the cost of a qualified conversation fell from $34,146 to $9,912. Fort margin rose $760,000 against a plan of $1.1 million, and the book shows where the rest went. This audiobook is narrated in a digital voice built from Bill Canady’s own recordings.

• Autore: Bill Canady
• Durata in (hh:mm:ss): 07:11:53
• Anno edizione: 2026
• Editore: Eighty20 Publishing
• Lingua: Inglese
• EAN: 9798908160247