Advertising Psychology

di Gerrit Hayson (Autore)

Viola Lamers LLC, 2025

This audiobook is narrated by a digital voice. In the bustling marketplace of modern commerce, where thousands of messages compete for our attention each day, understanding the human mind has become the ultimate competitive advantage. Advertising psychology represents the intersection of scientific inquiry and creative persuasion, offering marketers unprecedented insights into the mechanisms that drive consumer behavior. This discipline draws from decades of research in cognitive psychology, behavioral economics, and neuroscience to reveal the hidden pathways through which brands can connect with their audiences on the deepest possible level. The human brain, evolved over millions of years to navigate a world vastly different from our current digital landscape, operates through a complex network of shortcuts, biases, and emotional triggers. These mental mechanisms, originally designed to help our ancestors survive in hostile environments, now serve as the foundation upon which modern advertising builds its most powerful campaigns. When we understand how the mind processes information, makes decisions, and forms emotional attachments, we unlock the ability to craft messages that resonate not just with conscious thought, but with the deeper currents of human psychology. Consider the phenomenon of brand loyalty, which extends far beyond rational evaluation of product features or pricing. Consumers often develop emotional relationships with brands that mirror the attachments they form with people, complete with feelings of trust, familiarity, and even love. This emotional connection operates through the same neural pathways that govern our relationships with family and friends, activating regions of the brain associated with comfort, security, and social belonging. Successful advertising campaigns tap into these fundamental human needs, positioning brands not merely as providers of goods or services, but as partners in the consumer's journey toward self-actualization and social acceptance.

• Autore: Gerrit Hayson
• Durata in (hh:mm:ss): 00:43:48
• Anno edizione: 2025
• Editore: Viola Lamers LLC
• Lingua: Inglese
• EAN: 9798318366437