Affect Theory and Translation on Youtube

di Seryun Lee (Autore)

Edinburgh University Press, 2025

The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.

• Autore: Seryun Lee
• Editore: Edinburgh University Press
• Anno: 2025
• Rilegatura: Hardback
• Pagine: 155 p.
• Dimensioni: 234 x 156 mm
• EAN: 9781399502450

Testo in English