Overview Now is a time of great opportunity for creative people who have some understanding of business. We are more connected than ever. The Internet has brought East and West closer. Wherever we are, whatever we do, we are all on the same map. Brainfruit is the essential travel guide for anyone setting out to try and make money from their ideas. * You might be a recent graduate of a creative course. This book shows how you can get paid. * You might work in someone else's creative business. This book can help explain what that business needs to succeed or how it might feel to set up on your own. * You could be one of the many ideas people who find themselves running a business, almost by accident. This book will help you clarify your plans and show you what lies ahead. Brainfruit is packed with inspiring stories of people who have succeeded in turning creativity into cash. Insight exercises after each part in this book will help you understand yourself and the business potential of your ideas. The book includes free access to an online community and resources.