Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You

di Michael Pease (Autore)

Michael Pease, 2016

A Proven, Step-By-Step Method To Use Content Marketing the RIGHT Way Are you sometimes ask yourself why people are not viewing your content? The world is always changing and this includes the ways of how people get the information within our society. In formely times media channels were limited and dominated by the large advertisers. Today, all of our media is on demand. We can skip the commercials. Online, we can go straight to the website or article that we want. Traditional marketing is an agressive method that pushes customers to a buying decision. Today, we use the pull method, which try to pull customers in with content that interests and engages them. In this guide you learn how to break through the cloud of traditional content marketing ... and build your own timeless content brand. You will discover how to get people viewing your content! Whether you are a beginner in content marketing or you have been publishing online since a long time, there are always the same questions you have to ask yourself: What does my market expect from my content? Does my customers get the content they want? So, content marketing is NOT about you and your message! If you want to use content marketing the RIGHT way, you have to build up a content BRAND and establish a reputation as a publisher who provides only high value content, that your market wants to interact and engage with. Your content brand will be the promise to your audience what they can expect from you – and this helps you to stand out from all the other publishers. Your aim is, that your market selects YOU over all the other thousands of publishers. And the reason for selecting YOU is because your audience know the value they will get. But content marketing is NOT brainless generating content from which you think your market might like. With this kind of content marketing you are only wasting your time and your money! True content marketing is building your content brand, and every piece of content have to reflect your brand! In this book you get a step-by-step course that guides you through the entire process of how to use content marketing for building your own brand that brings your market to you! Here is a preview of what you will learn... ? How To Define a Content Brand ? How to Create Various Types of Content ? How to Spread Your Content Brand ? How to Expand Your Content into New Markets and Globally ? How to Ensure that your Content is Visible in the Right Places, where your Audience can see you ? List of Examples of Great Content Brands ? Various Worksheets for Completing Your Activities ? List of Content Creation Tools ? Much, much more! TIME TO START NOW!

• Autore: Michael Pease
• Anno edizione: 2016
• Editore: Michael Pease
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781524252465

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