Corporate Communication and Media Relations: Tactical Guidelines for Strategic Practice

di Michael B. Goodman (Autore)

Peter B. Hirsch (Autore)

Business Expert Press, 2012

About the Book: The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Author Biography Michael Goodman New York, NY; Professor and Director of the MA in Corporate Communication; Baruch College, The City University of New York Peter B. Hirsch Peter B. Hirsch runs an independent consulting firm specializing in corporate reputation and issues management with more than 25 years experience in counseling global corporations. He has counseled participants in a variety of issues, including junk bonds

• Autore: Michael B. Goodman, Peter B. Hirsch
• Editore: Business Expert Press
• Anno: 2012
• Rilegatura: Paperback
• Pagine: 145 p.
• Dimensioni: 228 x 152 mm
• Peso: 228 gr.
• EAN: 9781606493083

Testo in English