Creativity at Work: Developing the Right Practices to Make Innovation Happen

Jeff DeGraff, Katherine A. Lawrence

Collana: J-B-UMBS Series
Anno: 2002
Rilegatura: Hardback
Pagine: 240 p.
Testo in English
Dimensioni: 230 x 160 mm
Peso: 464 gr.
  • EAN: 9780787957254
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Descrizione

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals* Identify and compare the different creativity profiles that describe specific purposes, practices, and people* Produce the desired results by developing the right practices* Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself