E-Business Essentials: Building a Successful Online Enterprise

di Hamed Taherdoost (Autore)

Springer International Publishing AG, 2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

• Autore: Hamed Taherdoost
• Editore: Springer International Publishing AG
• Collana: EAI/Springer Innovations in Communication and Computing
• Anno: 2023
• Rilegatura: Hardback
• Pagine: 445 p.
• Dimensioni: 235 x 155 mm
• Peso: 857 gr.
• EAN: 9783031396250

Testo in English